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The Vs campaign includes TV to break on CBS and CBS Sports during PBR World Finals coverage; with support from print, radio, OOH, digital and social.The LOCOG has seven domestic Tier One partners for 2012: adidas, BMW, BP, British Airways, BT, EDF and Lloyds TSB.The ensemble spot shows each of Under Armour’s female endorsers going back to their rootls to talk about what drove them to succeed.7 CBS ‘Super Bowl LVI SoFi Stadium Los Angeles Feb.
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7 CBS ‘Super Bowl LVI SoFi Stadium Los Angeles Feb.